SEO, Visibility, and Usability

As many of you may have noticed, I have been working on improving the ‘noticability’ of my sites using select WordPress Plugins. I can say with certainty now that the following plugins have had a very positive impact on my SEO rankings but more importantly on my site traffic. The plugins I refer to are:

• YARPP- Yet Another Related Posts Plugin- I use this plugin with customized settings (variable per site and my business objectives) to improve cross-linking of information on my site.  This not only improves some of the ratings in Google but seems to have a positive impact on whether or not people stay on the site and look at additional related information.  AND.. since I am in the business of providing information to people, this serves a very improtant function. (Similar functionality can be made available via Simple Tags– although I find this plugin superior.)
• All in One SEO- This plugin is very useful in improving what Google and others see when they examine my web-pages. The one dependency I have observed in using this plugin is to load the same keywords I use/ generate in Simple Tags in the Home Keywords area of this plugin.  This seems to provide a higher hit rate on my pages when the search engines come by.  It additionally appears to have a positive impact on making relevant pages available to search engines.
• SEO Smart Links- I use this plugin for much the same reason as YARPP.  The big plus is that this plugin places hot links within the body of Posts/Pages to facilitate cross-navigation around the site.
• Simple Tags- is possibly the key to everything.  If you are like me and often forget to tag things this plugin makes it easy to augment and re-tag your entire site at will. If you keep the tag list in this plugin as your master, it also makes it easy to cross-link and cross-reference all your SEO data across the site.
  • Be certain to look at the admin function for this tool because you can invoke the following key functions:
  • Related Posts- cross-linking of posts where content is similar (similar to YARPP)
  • Related Pages- cross-linking of pages where content is similar (similar to YARPP)
  • Relevant Tags- listing of the tags used on the Page/ Post

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